the message is the Message

March 31st, 2011 value investor No comments

monkey thinker 200x200 the message is the Message My wife reminds me all the time- language is important. The exact words you use in business or in social contexts can be as important as the content you are attempting to convey. Let me give you this example. I go to a certain unnamed Toronto bank’s website interested in opening a new savings account. At the top of page I see this:

Apply? As in I need to seek out your permission, as in you might reject my application? As in you don’t want to take my money? Ok maybe I am being a bit sensitive but hey let’s look at the competition.

Totally different message I get as a customer. This one says couple clicks and we will have it all ready for you, we want your business- you are the customer.

Moral of the story. Choose your message carefully in business. Not saying I am perfect at this- just saying it is important.

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