Brand Impression

An Early BetaMax PlayerHaving the best product doesn’t always guarantee market success. I have seen several products like the betamax that were probably better than the competition but were either marketed incorrectly, underfunded, or consumers had preconceived notion about the company, and avoided it on on those grounds.
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Insider Trading December Report

400 F 310072 m7UIakYq9oyHZMoyHZ1BTmasXq8I6l Insider Trading December Report
Every day I pull a list of the insider traders then I shorten the list to be only buys done by roles that have a proven track record (see my previous post for a little on this). Finally I run an evaluation of the companies based on some of the ratios that Graham used to find companies that are cheap (See my earlier series on this).
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