 I wish I had found this book years ago. Fundamental Analysis when done right requires a thorough understanding of every line item in every financial statement- what is it, what ratios use it, and most importantly, what does it tell you about the business you are trying to analyze.
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Investing is done successfully by understanding direction, and velocity, not by looking at velocity alone. Velocity (in this simplified context) is the speed and distance a company achieves over time, this may be earnings, profit, sales or margin. Direction is which way the company is pointing, up or down, this speaks to a deep value assessment, or an understanding of the health of the overall business.
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 As a new service for readers we are now offering free stock analysis. None of that automated technical analysis you see on other sites, and no one is going to contact you about purchasing services after you submit, I am talking about straight forward free fundamental analysis.
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 I have been rather displeased with the tools that are out there on the web for analyzing stocks. Their is no limit to the tools that can be found for technical analysis, but when it comes to fundamental analysis I seem to always find myself staring at raw numbers on a balance sheet. All I was looking for were some simple graphs and a dashboard that would let me look at a company’s overall fundamental condition- so I started building one.
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Give us the tools and we will finish the job.
Winston Churchill
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