Fad Investing


crocs 100x100 Fad InvestingThis article originally appeared on The DIV-Net

About two years ago I was speaking to a friend who was very excited about an investment opportunity. “This company is a sure thing, my kids all have these and I see Oprah was wearing a pair of them last week so they are going to have a huge quarter.” He was right and saw his money double, and then a year later fall 20% below what he had paid for it.

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