Before any investment in a company I try to do business as a consumer with that company. Balance sheets can only tell you so much about the “true” story of a business. When the option came up to buy a new laptop for my wife I thought, Dell (NASDAQ:DELL) stock has been interesting to me for some time, let’s give them a go.
Let me tell you, it wasn’t pretty. After going through far too many pages and a number of strange web errors on the dell site my order was lodged. Content to write off these bizarre website errors I went over to the track order page. To my surprise I discovered my estimated delivery date for an off the shelf, uncustomized, mass manufactured, laptop was over a month away.
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