The Significance of Fundamental Analysis


Newtonsquare1 200x200 The Significance of Fundamental Analysis
Investing is done successfully by understanding direction, and velocity, not by looking at velocity alone. Velocity (in this simplified context) is the speed and distance a company achieves over time, this may be earnings, profit, sales or margin. Direction is which way the company is pointing, up or down, this speaks to a deep value assessment, or an understanding of the health of the overall business.

If you would like to profit from the stock market I would argue that you as an investor need to have a thorough understanding of each of these elements to truly estimate your risk in any given investment. Too often the analysis of companies is lopsided towards an appreciation of the sheer velocity with little regard to direction.

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